Retail concept to explore Madrid’s susceptibility

Posted 9 December 2008 in Latest News

Betbull Bwin JV Granted Madrid Sports Betting Licence

Betbull bwin Espana’s (BBE) famous retail concept is now on Spanish shores.

Exploring the spaniard’s taste and preferences, BBE, a betting machines and services provider, is now to try their formula on Spain.

“For us, the Spain is the most conducive environment where we could pioneer our business and shower all our efforts and resources,” Simon Bold, director of BBE said.

BBE developed the retail concept just last year and now they are hailed as the top betting company in Germany.
“We are positive that the same strategy would be successful in Madrid and the entire of Spain, as well,” Simon added. “Spain have exhibited good and responsive signs that it is the best place to pioneer a betting business.”

If this turns out to be successful, BBE will expand to the rest of the European community.

As of second quarter this year, the business of Betbull is doing well and is expected to fare even better now that Madrid has approved its proposed retail betting license in the province.

BBE, a joint company of Betbull plc and bwin Interactive Entertainment., will now start installing branded stores and third-party points in the rest of Madrid under the brand name, w1nners.

This new brand’s betting products and services elicited a positive response when it was introduced last week in Madrid Gaming Fair. The betting on live sports was the one that gained the loudest applause.

With an office in Madrid, BBE’s management team will now focus on implementing the retail concept very well and provide administration and bookmaking services for all the betting machines that would be operated in machine.

The team was trained to handle the betting services chapter for the past six months.