William Hill Winter Festival Gets New Four-Year Sponsor

Posted 18 April 2009 in Latest News

William Hill to Become New Sponsor for Winter Festival After Stan James, Strengthening Its Partnership With Kempton Park

The Winter Festival now has a new sponsor in the form of William Hill, replacing UK bookmarker Stan James, in a £5 million deal for four years. Because of this change of sponsor, the festival was then renamed into William Hill Winter Festival, which will last for two days at UK’s Kempton Park. Moreover, the sponsorship will extend to National Hunt’s races in the Feltham Chase, Christmas Hurdle, and Desert Orchid Chase.

This sponsorship further strengthens the relationship of William Hill and Kempton Park. Both of them recently sponsored the Lanzarote Hurdle Day, the Dovecote Novices’ Hurdle, and the Roseberry and Magnolia Stakes.

According to William Hill’s Chief Executive Ralph Topping, the sponsorship enables William Hill to offer more with regard to sport betting for the public, at the same time strengthening their loyalty ties with Kempton Park.

Sport betting being offered by the Winter Festival is also offered in casinos, both online and live-based. An online casino also has other games in store for its players, such as online roulette and online blackjack. Casino gaming and sport betting still remain popular hobbies among people.